The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Events & Experiential
Annual ID
OS_PR18008S
About the Work
We wanted to flood culture with a message of unbiased love. So, at the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms. By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are. We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
R/GA / New York
Production Company
Cut & Run / New York
Nylon Studios / New York
The Mill / New York
Tool of North America / Santa Monica
Chief Creative Officer
Nick Law
Chief Marketing Officer
Daniel Diez
Creative Director
Chris Joakim
Mike Donaghey
Director
Floyd Russ
Editor
Robert Ryang
Executive Creative Director
Chris Northam
Eric Jannon
Agency Producer
Amy McEwan
Ashlye Vaughan
Cindy Pound
Dave Surgan
Dylan Viner
Jeff Skutnik
Kat Friis
Melissa Naimi
Stephen Bernstein
Cinematographer
Gregory Wilson
Digital Artist / Multimedia
Damien Van Der Cruyssen
Joseph Grosso
Matt Dolven
Creative Team
Alberto Portas
Alfredo Adan
Chris Parker
Dane Van Veen
Ilan Orengel
James Schumacher
Tom Vouga
Music / Sound
Rob Ballingall
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