The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Events & Experiential
Annual ID
OS_PR18044M
About the Work
.Burger King is known for encouraging people to have it their way. Bullying is the opposite of that. One of the biggest problems with bullying is that people don’t stand up against it. When we learned that 30% of students worldwide are bullied each year, we decided to partner with NoBully.org and create a live social experiment using hidden cameras that proved more people would stand up for a bullied sandwich than a bullied child. Not only does it help raise awareness, but also urges people to do something about it and heroes the people who did. In the Bullying Jr. experiment, a high school junior is bullied; and then a Whopper Jr. sandwich is bullied and served to restaurant guests. While 95% of real-life customers reported their bullied burger, only 12% reported the high school junior being bullied right in their faces.
2018 Awards
Total Points: 2
Merit
Credits
Agency
DAVID / Miami
Production Company
Smuggler / LA
Cosmo Street / New York
Brickyard / Santa Monica
Apache / Santa Monica
Beacon Street / Venice
APM Music / LA
Chief Creative Officer
Anselmo Ramos
Creative Director
Russell Dodson
Tony Kalathara
Director
Henry-Alex Rubin
Editor
Aaron Langley
Tessa Davis
Photographer
Peter Fackler
Agency Producer
Veronica Beach
Marina Rodrigues
Content Strategist
Jon Carlaw
Matías Candia
Creative Team
Jason Wolske
Danny Alvarez
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