The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

The Pregnancy Pause

Agency Mother / New York

Client Mother

Category

Community Building

Annual ID

OS_PR18016S

About the Work

It’s often called the most important job in the world, but it’s not one you can list on your résumé. In a cultural atmosphere where women's bodies and rights are under siege, where maternity leave is often unpaid, and where mothers-to-be feel they need to quit their jobs in order to bond with their newborns, we wanted to honor moms and give them practical assistance at the same time. The mission of the Pregnancy Pause campaign is to get moms to claim their time as full-time parents as they would any other job. Women can select The Pregnancy Pause as an employer on their LinkedIn profile or list it on a printed résumé.

2018 Awards

Total Points: 15

Silver Pencil

Credits

Agency

Mother / New York

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