The One Show
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Category
Internal Communications
Annual ID
OS_PR18053M
About the Work
To thrive, Mastercard must recruit top talent. But how to overcome young grads’ perception of Mastercard as a stodgy credit card company? To do this, we built an immersive experience that made students feel the difference they can make at Mastercard. It started with a documentary about the first purchase made using a Mastercard digital aid card by a refugee family in Lesvos, Greece. The film was shown alongside an exhibit of first purchases made by others, showing how this approach to humanitarian aid delivery empowers recipients with the dignity of choice. Then, to make students feel connected to refugees as real people, we called upon the power of music. We built a seamless digital stage to connect two worlds – Kara Tepe Refugee Camp in Lesvos, Greece, and Washington University in St. Louis – and refugees, current and former, shared their music across continents.
2018 Awards
Total Points: 2
Merit
Credits
Agency
McCann / New York
Production Company
Here Be Dragons / New York
Squeak-E Clean / Culver City
Chief Creative Officer
Joyce King Thomas
Designer
Samantha Cooper
Director
Imraan Ismail
Executive Creative Director
Joel Rodriguez
Producer
Tania Staykova
Writer
Joel Lundblad
Agency Producer
Dave Herman
Courtney Fallow
Nathy Aviram
Music / Sound
Eric Johnson
Sam Spiegel
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