The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

One Chicago

Agency Ogilvy & Mather / Chicago

Client City of Chicago

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Category

Brand Voice

Annual ID

OS_PR18019G

About the Work

During the most divisive period of modern American politics, our city decided to take a stand for immigrant protection. Partnering with Mayor Rahm Emanuel, we created One Chicago. An initiative to rebrand our city as not just a sanctuary city but a welcoming city. Each of the stars on the Chicago flag represent a major milestone in our city’s history. This inspired us to create a new star to stand as our logo and celebrate being a city built by immigrants. We gave immigrants from all over a platform to share their stories and featured them in TV, online and out of home. We also designed customized stars for each neighborhood that citizens and business owners displayed to let others know they’re immigrant friendly. In the boldest move yet for immigrant protection, One Chicago proudly symbolizes the fact that we are and always will be a welcoming city.

2018 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Ogilvy & Mather / Chicago

Production Company

Dictionary Films / Chicago
Another Country / Chicago
Earhole Music & Sound / Chicago
Cutters / Chicago

Chief Creative Officer

Joe Sciarrotta

Creative Technologist

Vince Smolucha

Editor

Matt Golin

Executive Creative Director

David Hernandez
Gabe Usadel

Photographer

Ricky Rhodes

Content Strategist

Christine Busby

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