The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Brand Voice
Annual ID
OS_PR18019G
About the Work
During the most divisive period of modern American politics, our city decided to take a stand for immigrant protection. Partnering with Mayor Rahm Emanuel, we created One Chicago. An initiative to rebrand our city as not just a sanctuary city but a welcoming city. Each of the stars on the Chicago flag represent a major milestone in our city’s history. This inspired us to create a new star to stand as our logo and celebrate being a city built by immigrants. We gave immigrants from all over a platform to share their stories and featured them in TV, online and out of home. We also designed customized stars for each neighborhood that citizens and business owners displayed to let others know they’re immigrant friendly. In the boldest move yet for immigrant protection, One Chicago proudly symbolizes the fact that we are and always will be a welcoming city.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Ogilvy & Mather / Chicago
Production Company
Dictionary Films / Chicago
Another Country / Chicago
Earhole Music & Sound / Chicago
Cutters / Chicago
Art Director
Giovanni Muratori
Gonzalo Palavecino
Chief Creative Officer
Joe Sciarrotta
Creative Director
Luis Gabriel Ramirez Arias
Nicolas Mejia
Pat Seidel
Chris Rose
Creative Technologist
Vince Smolucha
Designer
Steve Hahn
Remy Glock Glock
Rudy Rios
Connor Fleming
Tracy J Lee
Charlotte Petertil
Lucia Vaughan
Sho Watanabe
Editor
Matt Golin
Executive Creative Director
David Hernandez
Gabe Usadel
Photographer
Ricky Rhodes
Programmer
Seth Collins
Zack Pirrello
Agency Producer
Lisa Hinrichs
Maggy Lynch-Hartley
Content Strategist
Christine Busby
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