The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

Coverage Coalition

Agency Barton F. Graf / New York

Client Coverage Coalition
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Annual ID

OS_PR18024G

About the Work

After Trump cut the advertising budget for the Affordable Care Act by 90%, we knew we had to do something. What began as a call to the industry, a few social posts and a toolkit, turned into a major effort backed by advertising and media agencies around the country with national TV, billboards in Times Square and record-breaking sign-ups for health care. Even everyday Americans helped spread the word by using our Facebook Frame. The Coverage Coalition reached over 100 million people in the month and half campaign period. But the good news didn’t stop there. In the first week, enrollments were up 179% over 2016. The second week, enrollment was up 60%. In fact, every week of open enrollment was up over previous years. The one thing Trump didn’t want to happen... did. In part, because the advertising industry said, 'If you're not going to tell America, we will.”