The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Real-Time Response / Activity / Proactive Communications
Annual ID
OS_PR18063M
About the Work
Exactly six days after President Trump’s decision to pull the U.S. out of the Paris climate accord, Apple swapped out its product ads from the NBA Finals broadcast and replaced them with a heartfelt message from the brand and the global iPhone community. ‘Earth: Shot on iPhone’ aired before a television audience of tens of millions. A reminder that the Earth is our only home, and we ought to take care of it—and each other—while we’re here. The spot, set to beautiful footage of the natural world, was shot by everyday Apple users on their iPhones and narrated by the late Carl Sagan, reading from his 1994 book, 'Pale Blue Dot: A Vision of the Human Future in Space.’
2018 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Nomad / Los Angeles
Media Company
OMD Worldwide / Los Angeles
Chief Creative Officer
Brent Anderson
Duncan Milner
Creative Director
Chuck Monn
Adam Alshin
Editor
Valerie Thrasher
Producer
Tessa Kocourek
Creative Team
Evan Schiller
Marcus Brown
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