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Category
Integrated Campaign
Annual ID
OS_PR18065M
About the Work
We created a whole range of content to recruit citizens and raise awareness of the problem – all hosted on The Trash Isles Hub on the homepage of LADBible, We had videos solely dedicated to educating people about the problem, experts in the area shared their stories through articles and interviews, we had celebrities pledging their support and speaking up on social media sites. Posters and web banners asked people to become citizens. All the countries assets were showcased on the site; the money, the passports, the flag and the stamps. And partnering with Change.org we sent out targeted emails to get people to sign our petition to back the application. In all, the campaign recruited citizens and raised awareness of the problem not only through LADBible’s extensive network but through millions of earned media impressions.
2018 Awards
Total Points: 2
Merit
Credits
Agency
AMV BBDO / London
Digital Agency
LADbible / London
PR / Marketing Agency
LADbible / London
Production Company
LADbible / London
Media Company
LADbible / London
Art Director
Dalatando Almeida
Chief Creative Officer
Paul Brazier
Creative Director
Nadja Lossgott
Nicholas Hulley
Designer
Mario Kerkstra
Executive Creative Director
Alex Grieve
Adrian Rossi
Writer
Michael Hughes
Agency Producer
Greg Kates
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