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Category
Innovation in Public Relations
Annual ID
OS_PR18074M
About the Work
Beer consumers increasingly look for authentic brands. So a lot of international beer brands turn to their heritage to make a campaign. Same goes for Carlsberg. Nothing unusual there. Except that Carlsberg International explicitly challenged us to come with an idea that will be more talked about than your average heritage campaign. To do so we got the founder of Carlsberg, J.C. Jacobsen, who died 130 years ago, to be officially selected by the curators of TEDX, to give a TEDx talk in Copenhagen on August 23rd. The first posthumous TEDx talk was titled ‘Why you should answer every question with probably.’
2018 Awards
Total Points: 2
Merit
Credits
Agency
Happiness / an FCB alliance / Brussels
Production Company
Nobody CPH / Copenhagen
Artofficial / Copenhagen
MDH Hologram / London
RGB / Vilnius
Sound Indian / Copenhagen
Studio Tangram / Milan
TGBVFX / Copenhagen
Art Director
Tadas Maskimovas
Oliver Gingrinch
Chief Creative Officer
Geoffrey Hantson
Chief Digital Officer
Kris Hoet
Director
Rune Milton
Editor
Freddie Smith
Producer
Bart Vande Maele
Niels Kau
Donatas Žvalionis
Ernestas Kapačinskas
Akvilė Dovydaitytė
Federica Palma
Product Manager
David Buchanan
Sound Designer
Kevin Koch
Writer
Pieter Claeys
Jonathan Take
Cinematographer
Kasper Wind Nielsen
Content Strategist
Barbara Dzikanowice
Eline Goethals
Creative Team
Pieter Claeys
Product Architect
Sandra Urbonaitė
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