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Category
Innovation in Public Relations
Annual ID
OS_PR18034B
About the Work
The brief The last living male Northern White Rhino cannot mate naturally and we needed to source funding for research into Artificial Reproductive Techniques like IVF to enable him breed through Southern White Rhino surrogates. The idea: We dubbed the rhino, who has 7,000 females ready to carry his baby and is the last of his kind “The World’s Most Eligible Bachelor” and gave him a Tinder profile where users had to swipe right to match him and donate to his cause.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Ogilvy Africa / Nairobi
Production Company
SuperSonic Africa / Nairobi
Black Bean Productions / Cape Town
Chief Creative Officer
Joao Espirito Santo
Creative Director
Emuron Alemu
Maxwell Ngari
Kwame Ny'ongo
Sid Tomkins
Creative Technologist
Vimal Kaul
John Nguru
Designer
Peter Hahn
Director
Mathieu Plassard
Photographer
Churchill Oele
Social Media Manager
Naomi Mutua
Catherine Karongo
Sound Designer
Sean Peevers
Writer
Chris Wall
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