The One Show
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Category
Innovation in Public Relations
Annual ID
OS_PR18032G
About the Work
Timed with the COP23 summit, Greenpeace launched Orizon, an imaginary real estate agency which allows you to buy properties which will become the sea-front homes of tomorrow. Orizon is a fictitious company based on a realistic business model, leveraging the possible consequences of climate change to raise people’s awareness. Whilst the firm may not be real, the business model is entirely based on tangible data and working algorithms: · The climate model data it uses comes from the IPCC‘s 2014 report, a projection of our future carbon emissions. · The impact of the rise in water levels is based on topographical data provided by NASA. · Based on our algorithms, Orizon find "real" real estate ads from Seloger.com, the biggest real estate platform in France.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Digital Agency
Artefact / Paris
Production Company
De Gaulle / Paris
Neuvième Page / Paris
Art Director
fabien hujeux
Chief Marketing Officer
francois brogi
vincent luciani
Creative Director
Romain Pergeaux
Creative Technologist
Charles Darmon
Samuel Houri
Director
Jony Guedj
Product Manager
mehdi lakhdar
Writer
Romain Pergeaux
Content Strategist
Jean allary
Lucie Marchais
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