The One Show
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Category
Craft - Cinematography / Single
Annual ID
OS_MI180109M
About the Work
The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you. And that by not owning things, you are not owned by things.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Forsman & Bodenfors / Gothenburg
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