The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Moving Image Craft

Why Not Zero

Agency Wieden+Kennedy / New York + Titmouse / New York

Client Jordan Brand

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Category

Craft - Use of Music / Original Music - Single or Campaign

Annual ID

OS_MI180144M

About the Work

A Russel Westbrook rap song written in house underscores one of the greatest individual seasons of all time and reaffirms that although zero is the number Westbrook wears on his back, it no longer represents how many MVP trophies he has.

2018 Awards

Total Points: 2

Merit

Credits

Agency

Wieden+Kennedy / New York

Production Company

Titmouse / New York

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