The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Moving Image Craft

Dinner

Agency Spotify In-House / New York

Client Spotify
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Annual ID

OS_MI180149M

About the Work

Spotify created this spot as part of a campaign to drive awareness of its Family Plan deal in the UK. It celebrates a moment where music brings family together, in particular those with teenagers at home. Most brands paint a saccharine “advertising friendly” version of families in their commercials. So in order to cut through, we recognized the role of music in more progressive family households. We explored unforgettable, even cringe-worthy moments, that are closer to what real family life is like. This led to a more unexpected but relatable execution that created conversation. It aired on television during one of the highest rating programs of the week that families watch together - Britain’s Got Talent. It also ran before tentpole cinema releases.