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Category
Film / Long Form
Annual ID
OS_HW18015S
About the Work
To break through the clutter of generic weight loss demonstrations and claims in the market, Verena turns the straightforward proposition of an ingestible fat binding supplement into a very literal yet unexpected demonstration of efficacy that ‘captures the fat’. The idea is brought to life through a narrative that compares the working of the supplement to that of a vigilant highway policeman. The ‘inside’ story unfolds through a series of entertaining word play and dramatizations from the moment Sure supplement is ingested by local celebrity Woonsen, in which all fat passing through her mouth is captured and unable to pass through to any other part of her body.0
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
McCann Worldgroup / Bangkok
Production Company
Phenomena / Bangkok
Art Director
Suramanas Juntima
Natthawut Chuklunthong
Group Creative Director
Suramanas Juntima
Director
Thanonchai Sornsriwichai
Executive Creative Director
Wichian Thongsuksiri
Producer
Panida Ngamsompong
Writer
Wichian Thongsuksiri
Agency Producer
Siriwan Bamrungphol
Creative Team
Jirapa Birasiriwatana
Rasrin Akkaranunkorranich
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