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Category
Craft / Art Direction
Annual ID
OS_DE19193M
About the Work
Coal Drops Yard represents a new type of experience-led shopping. The visual identity and launch campaign are designed to showcase a variety of experiences — both commercial and non-commercial. The site design itself is built around the historic arches that date back to its original use as Victorian London’s coal store. The identity uses these shapes to literally frame or house everything you can find there — retailers, history, culture, community, spaces and even the people who built it. And as the space itself encourages serendipitous ‘real world’ social collisions, the design is ever-changing, always unexpected. We took a similarly eclectic approach to creating the imagery for the campaign. Working with 20 illustrators and photographers familiar with the area, including both recent Central Saint Martins graduates and established artists such as Martin Parr, we assembled a set of images that reflect the diversity of the space.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Droga5 / London
Design Firm
Colophon Foundry / London
Chief Creative Officer
David Kolbusz
Freelancer
Central Saint Martins / London
Illustrator
Jay Cover
Jack Sachs
Alva Skog
Nicolas Burrows
Kyle Platts
Lucy Kirk
Charlotte Trounce
Sophy Hollington
Zoë More O'Ferrall
William Luz
Dan Woodger
ManvsMachine n/a
Anton Hjertstedt
Anastasia Chebotareva
Charlotte Chowdhury
Harim Harz Park
Photographer
Rosie Matheson
Flora Maclean
Straton Heron
Catherine Losing
Aleksandra Kingo
Maisie Cousins
Martin Parr
Iwona Pinkowicz
John Sturrock
Producer
Goldie Robbens
Monika Andexlinger
Strategist
Searsha Sadek
Account Team
Rebecca Lewis
Ella Clay
Callum Raines
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