The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Retail

Award

Agency

Client

Title

Category

Annual ID

IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
IKEA Stuff Monster Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California Client: IKEA Canada Category: Craft - Visual Effects / Single
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Direct Marketing
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
What's in it? Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications
Perussian Prices Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima Client: Plaza Vea Category: Brand Installations
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Brand Installations
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Transformation
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Stop At Nothing Agency: Wieden+Kennedy / London + Park Pictures / London Client: Nike Category: Craft - Sound Design / Single
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Newspaper / Campaign
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Innovation in Branded Entertainment
Santa Girl Agency: BBDO / New York + RESET Content / New york Client: Macy's Category: Craft - Direction / Single
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Out of Home / Series
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Cultural Driver
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Innovation in Social Media
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
The Crash Sale Agency: Edelman / New York + eBay / San Jose Client: eBay Category: Integrated PR Campaign
Book of Dreams Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London Client: Argos Category: Television & VOD / Long Form - Single
C'est magnifique Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Nicholas the Sweep Agency: Sainsbury's / London + Wieden+Kennedy / London Client: Sainsbury's Category: Television & VOD / Long Form - Single
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Posters / Campaign
vote for meAL Agency: BBDO Belgium / Brussels Client: Lidl Belgium Category: Posters / Campaign
50/50 Agency: INGO / Stockholm Client: Burger King Category: Non-traditional & Guerrilla Marketing
Flipkart Hagglebot Agency: Dentsu Webchutney / Bengaluru Client: Flipkart Internet Private Limited Category: Digital & Online / Use of Smart Devices & Voice Assistants
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Active Engagement
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
HORNBACH "Smell of Spring" Agency: HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Social Channel / Single Platform

2020 Direct Marketing Silver Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Targeted Video / Targeted Online Video

OS_DI20_010S

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

User-Generated Content

OS_SM20_019G

2020 Interactive & Online Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_023B

2020 Public Relations Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Voice

OS_PR20_013B

2020 Public Relations Bronze Pencil

BBDO / New York + Biscuit Filmworks / New York

THINX

MENstruation

Brand Voice

OS_PR20_014B

2020 Moving Image Craft Bronze Pencil

Artplan / São Paulo + Play It Again / São Paulo

Etna

The Beatbox Catalogue

Use of Music / Original Music

OS_MI20_033B

2020 Moving Image Craft Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California

IKEA Canada

IKEA Stuff Monster

Craft - Visual Effects / Single

OS_MI20_029B

2020 Creative Effectiveness Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

OS_CE20_005B

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Direct Marketing Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Direct Marketing

OS_DI20_042S

2020 Direct Marketing Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Non-traditional & Guerrilla Marketing

OS_DI20_023S

2020 Print Bronze Pencil

Ogilvy / Hong Kong

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

OS_PT20_020B

2020 Direct Marketing Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Craft / Use of Technology

OS_DI20_034B

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

Social Channel / Single Platform

OS_SM20_002G

2020 Social Media Silver Pencil

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Channel / Single Platform

OS_SM20_003S

2020 Out of Home Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Innovation in Out of Home

OS_OH20_032S

2020 Sustainable Development Pencil SDG

Marcel / Paris

Carrefour

Black Supermarket

People / Good Health & Well-Being

OS_SD20_001SDG

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Mobile Silver Pencil

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis

Système U

What's in it?

Applications

OS_MO20_004S

2020 Experiential & Immersive Gold Pencil

FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima

Plaza Vea

Perussian Prices

Brand Installations

OS_EX20_005G

2020 Experiential & Immersive Silver Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Brand Installations

OS_EX20_007S

2020 Integrated Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Transformation

OS_IG20_009B

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Branded Entertainment Silver Pencil

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Mobile Apps

OS_BE20_015S

2020 Integrated Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Integrated Branding

OS_IG20_016G

2020 Public Relations Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Community Building

OS_PR20_008S

2020 Moving Image Craft Merit Award

Wieden+Kennedy / London + Park Pictures / London

Nike

Stop At Nothing

Craft - Sound Design / Single

OS_MI20_097M

2020 Print Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Newspaper / Campaign

OS_PT20_044M

2020 Branded Entertainment Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Innovation in Branded Entertainment

OS_BE20_114M

2020 Moving Image Craft Merit Award

BBDO / New York + RESET Content / New york

Macy's

Santa Girl

Craft - Direction / Single

OS_MI20_046M

2020 Moving Image Craft Merit Award

BBDO / New York + Biscuit / New York

THINX

MENstruation

Craft - Direction / Single

OS_MI20_054M

2020 Design Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Out of Home / Series

OS_DE20_157M

2020 Cultural Driver Merit Award

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Cultural Driver

OS_CD20_005M

2020 Social Media Merit Award

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

Innovation in Social Media

OS_SM20_109M

2020 Branded Entertainment Merit Award

BBDO / New York + Biscuit / New York

THINX

MENstruation

Short Form Video / Single

OS_BE20_039M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

OS_FI20_115M

2020 Public Relations Merit Award

Edelman / New York + eBay / San Jose

eBay

The Crash Sale

Integrated PR Campaign

OS_PR20_071M

2020 Film Merit Award

The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London

Argos

Book of Dreams

Television & VOD / Long Form - Single

OS_FI20_058M

2020 Film Merit Award

Romance / Paris + Intermarché / Paris

Intermarché

C'est magnifique

Television & VOD / Long Form - Single

OS_FI20_061M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Television & VOD / Long Form - Single

OS_FI20_062M

2020 Film Merit Award

Sainsbury's / London + Wieden+Kennedy / London

Sainsbury's

Nicholas the Sweep

Television & VOD / Long Form - Single

OS_FI20_067M

2020 Print Merit Award

Ogilvy / Hong Kong

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Posters / Campaign

OS_PT20_059M

2020 Print Merit Award

BBDO Belgium / Brussels

Lidl Belgium

vote for meAL

Posters / Campaign

OS_PT20_060M

2020 Direct Marketing Merit Award

INGO / Stockholm

Burger King

50/50

Non-traditional & Guerrilla Marketing

OS_DI20_102M

2020 Direct Marketing Merit Award

Dentsu Webchutney / Bengaluru

Flipkart Internet Private Limited

Flipkart Hagglebot

Digital & Online / Use of Smart Devices & Voice Assistants

OS_DI20_098M

2020 Social Media Merit Award

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Active Engagement

OS_SM20_065M

2020 Out of Home Merit Award

Ogilvy / Hong Kong

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

OS_OH20_075M

2020 Film Merit Award

HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin

HORNBACH Baumarkt AG

HORNBACH "Smell of Spring"

Online Films & Video / Short Form - Single

OS_FI20_078M

2020 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Use of Data / Targeting

OS_CU20_018M

2020 Social Media Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Social Channel / Single Platform

OS_SM20_041M

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