The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Retail

Award

Agency

Client

Title

Category

Annual ID

ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: People / Good Health & Well-Being
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
IKEA Stuff Monster Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California Client: IKEA Canada Category: Craft - Visual Effects / Single
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Transformation
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Direct Marketing
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video
What's in it? Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications
Perussian Prices Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima Client: Plaza Vea Category: Brand Installations
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Brand Installations
Book of Dreams Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London Client: Argos Category: Television & VOD / Long Form - Single
C'est magnifique Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Nicholas the Sweep Agency: Sainsbury's / London + Wieden+Kennedy / London Client: Sainsbury's Category: Television & VOD / Long Form - Single
Flipkart Hagglebot Agency: Dentsu Webchutney / Bengaluru Client: Flipkart Internet Private Limited Category: Digital & Online / Use of Smart Devices & Voice Assistants
Flipkart Hagglebot Agency: Dentsu Webchutney / Bengaluru Client: Flipkart Internet Private Limited Category: Use of Smart Devices & Voice Assistants
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Newspaper / Campaign
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Billboards & Transit / Campaign
The Crash Sale Agency: Edelman / New York + eBay / San Jose Client: eBay Category: Integrated PR Campaign
Soffa Sans Agency: Proximity / London + Hope & Glory / London Client: IKEA UK Category: Craft / Art Direction
Beauty Mark Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York Client: CVS Health Category: Reputation Management
Hot & Spicy (Season 2) Agency: Ogilvy / Hong Kong Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Eyes Say More Than Words Agency: Design Army / Washington Client: Georgetown Optician Category: Moving Image / Single
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
Inside Muses Agency: Toby Ng Design / Hong Kong Client: K11 MUSEA Category: Promotional / Booklets & Brochures
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Active Engagement
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Innovation in Branded Entertainment
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Promotional / Posters - Series
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting
HORNBACH "Smell of Spring" Agency: HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Social Channel / Single Platform
The Drawing Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Experiential / Brand Installations
"Democratic Art – An Ai Weiwei for everybody." Agency: HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Branded Entertainment Silver Pencil

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Mobile Apps

OS_BE20_015S

2020 Public Relations Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Community Building

OS_PR20_008S

2020 Direct Marketing Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Craft / Use of Technology

OS_DI20_034B

2020 Sustainable Development Pencil SDG

Marcel / Paris

Carrefour

Black Supermarket

People / Good Health & Well-Being

OS_SD20_001SDG

2020 Interactive & Online Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_023B

2020 Moving Image Craft Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California

IKEA Canada

IKEA Stuff Monster

Craft - Visual Effects / Single

OS_MI20_029B

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

Social Channel / Single Platform

OS_SM20_002G

2020 Social Media Silver Pencil

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Channel / Single Platform

OS_SM20_003S

2020 Creative Effectiveness Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

OS_CE20_005B

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

User-Generated Content

OS_SM20_019G

2020 Out of Home Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Innovation in Out of Home

OS_OH20_032S

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Print Bronze Pencil

Ogilvy / Hong Kong

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

OS_PT20_020B

2020 Integrated Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Transformation

OS_IG20_009B

2020 Integrated Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Integrated Branding

OS_IG20_016G

2020 Moving Image Craft Bronze Pencil

Artplan / São Paulo + Play It Again / São Paulo

Etna

The Beatbox Catalogue

Use of Music / Original Music

OS_MI20_033B

2020 Public Relations Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Voice

OS_PR20_013B

2020 Public Relations Bronze Pencil

BBDO / New York + Biscuit Filmworks / New York

THINX

MENstruation

Brand Voice

OS_PR20_014B

2020 Direct Marketing Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Non-traditional & Guerrilla Marketing

OS_DI20_023S

2020 Direct Marketing Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Direct Marketing

OS_DI20_042S

2020 Direct Marketing Silver Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Targeted Video / Targeted Online Video

OS_DI20_010S

2020 Mobile Silver Pencil

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis

Système U

What's in it?

Applications

OS_MO20_004S

2020 Experiential & Immersive Gold Pencil

FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima

Plaza Vea

Perussian Prices

Brand Installations

OS_EX20_005G

2020 Experiential & Immersive Silver Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Brand Installations

OS_EX20_007S

2020 Film Merit Award

The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London

Argos

Book of Dreams

Television & VOD / Long Form - Single

OS_FI20_058M

2020 Film Merit Award

Romance / Paris + Intermarché / Paris

Intermarché

C'est magnifique

Television & VOD / Long Form - Single

OS_FI20_061M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Television & VOD / Long Form - Single

OS_FI20_062M

2020 Film Merit Award

Sainsbury's / London + Wieden+Kennedy / London

Sainsbury's

Nicholas the Sweep

Television & VOD / Long Form - Single

OS_FI20_067M

2020 Direct Marketing Merit Award

Dentsu Webchutney / Bengaluru

Flipkart Internet Private Limited

Flipkart Hagglebot

Digital & Online / Use of Smart Devices & Voice Assistants

OS_DI20_098M

2020 Digital Craft Merit Award

Dentsu Webchutney / Bengaluru

Flipkart Internet Private Limited

Flipkart Hagglebot

Use of Smart Devices & Voice Assistants

OS_DC20_028M

2020 Print Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Newspaper / Campaign

OS_PT20_044M

2020 Out of Home Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Billboards & Transit / Campaign

OS_OH20_041M

2020 Public Relations Merit Award

Edelman / New York + eBay / San Jose

eBay

The Crash Sale

Integrated PR Campaign

OS_PR20_071M

2020 Interactive & Online Merit Award

Proximity / London + Hope & Glory / London

IKEA UK

Soffa Sans

Craft / Art Direction

OS_IN20_067M

2020 Public Relations Merit Award

Digitas / Boston + CVS Health / Boston + Endeavor / New York

CVS Health

Beauty Mark

Reputation Management

OS_PR20_056M

2020 Out of Home Merit Award

Ogilvy / Hong Kong

KFC Hong Kong, Jardine Restaurant Group

Hot & Spicy (Season 2)

Craft / Art Direction

OS_OH20_075M

2020 Design Merit Award

Design Army / Washington

Georgetown Optician

Eyes Say More Than Words

Moving Image / Single

OS_DE20_183M

2020 Social Media Merit Award

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Post / Real-time Response

OS_SM20_052M

2020 Design Merit Award

Toby Ng Design / Hong Kong

K11 MUSEA

Inside Muses

Promotional / Booklets & Brochures

OS_DE20_119M

2020 Social Media Merit Award

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Active Engagement

OS_SM20_065M

2020 Branded Entertainment Merit Award

BBDO / New York + Biscuit / New York

THINX

MENstruation

Short Form Video / Single

OS_BE20_039M

2020 Branded Entertainment Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Innovation in Branded Entertainment

OS_BE20_114M

2020 Design Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Promotional / Posters - Series

OS_DE20_115M

2020 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Use of Data / Targeting

OS_CU20_018M

2020 Film Merit Award

HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin

HORNBACH Baumarkt AG

HORNBACH "Smell of Spring"

Online Films & Video / Short Form - Single

OS_FI20_078M

2020 Social Media Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Social Channel / Single Platform

OS_SM20_041M

2020 Branded Entertainment Merit Award

DDB Group Italy / Milan + Karen Film / Milan

IKEA Italy

The Drawing

Experiential / Brand Installations

OS_BE20_079M

2020 Integrated Merit Award

HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin

HORNBACH Baumarkt AG

"Democratic Art – An Ai Weiwei for everybody."

Innovation in Integrated Branding

OS_IG20_048M

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