The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Mobile Apps
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Craft / Use of Technology
Black Supermarket
Agency: Marcel / Paris
Client: Carrefour Category: People / Good Health & Well-Being
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
IKEA Stuff Monster
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client: IKEA Canada Category: Craft - Visual Effects / Single
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
IKEA Bedtime
Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Innovation in Out of Home
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Integrated Branding
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna Category: Use of Music / Original Music
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York
Client: THINX Category: Brand Voice
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Direct Marketing
IKEA Bedtime
Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Targeted Video / Targeted Online Video
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client: Système U Category: Applications
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea Category: Brand Installations
Book of Dreams
Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client: Argos Category: Television & VOD / Long Form - Single
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Nicholas the Sweep
Agency: Sainsbury's / London + Wieden+Kennedy / London
Client: Sainsbury's Category: Television & VOD / Long Form - Single
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited Category: Digital & Online / Use of Smart Devices & Voice Assistants
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited Category: Use of Smart Devices & Voice Assistants
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Billboards & Transit / Campaign
The Crash Sale
Agency: Edelman / New York + eBay / San Jose
Client: eBay Category: Integrated PR Campaign
Soffa Sans
Agency: Proximity / London + Hope & Glory / London
Client: IKEA UK Category: Craft / Art Direction
Beauty Mark
Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client: CVS Health Category: Reputation Management
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Eyes Say More Than Words
Agency: Design Army / Washington
Client: Georgetown Optician Category: Moving Image / Single
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
Inside Muses
Agency: Toby Ng Design / Hong Kong
Client: K11 MUSEA Category: Promotional / Booklets & Brochures
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Active Engagement
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Short Form Video / Single
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Innovation in Branded Entertainment
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Promotional / Posters - Series
IKEA Bedtime
Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Use of Data / Targeting
HORNBACH "Smell of Spring"
Agency: HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Social Channel / Single Platform
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Experiential / Brand Installations
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Award:
2020 Design Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Design
Annual ID:
OS_DE20_060G
Award:
2020 Mobile Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_018B
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Mobile Apps
Annual ID:
OS_BE20_015S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Annual ID:
OS_PR20_008S
Award:
2020 Direct Marketing Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_034B
Award:
2020 Sustainable Development Pencil SDG
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_001SDG
Award:
2020 Interactive & Online Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_023B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client:
IKEA Canada
Title:
IKEA Stuff Monster
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_029B
Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_002G
Award:
2020 Social Media Silver Pencil
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_003S
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_005B
Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Annual ID:
OS_SM20_019G
Award:
2020 Out of Home Silver Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_032S
Award:
2020 Out of Home Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_015B
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Annual ID:
OS_PT20_020B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Transformation
Annual ID:
OS_IG20_009B
Award:
2020 Integrated Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_016G
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Artplan / São Paulo + Play It Again / São Paulo
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_033B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Annual ID:
OS_PR20_013B
Award:
2020 Public Relations Bronze Pencil
Agency:
BBDO / New York + Biscuit Filmworks / New York
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Annual ID:
OS_PR20_014B
Award:
2020 Direct Marketing Silver Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_023S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_042S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_010S
Award:
2020 Mobile Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client:
Système U
Title:
What's in it?
Category:
Applications
Annual ID:
OS_MO20_004S
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Annual ID:
OS_EX20_005G
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Brand Installations
Annual ID:
OS_EX20_007S
Award:
2020 Film Merit Award
Agency:
The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client:
Argos
Title:
Book of Dreams
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_058M
Award:
2020 Film Merit Award
Agency:
Romance / Paris + Intermarché / Paris
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_061M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_062M
Award:
2020 Film Merit Award
Agency:
Sainsbury's / London + Wieden+Kennedy / London
Client:
Sainsbury's
Title:
Nicholas the Sweep
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_067M
Award:
2020 Direct Marketing Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
Flipkart Internet Private Limited
Title:
Flipkart Hagglebot
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Annual ID:
OS_DI20_098M
Award:
2020 Digital Craft Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
Flipkart Internet Private Limited
Title:
Flipkart Hagglebot
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_028M
Award:
2020 Print Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_044M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_041M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + eBay / San Jose
Client:
eBay
Title:
The Crash Sale
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_071M
Award:
2020 Interactive & Online Merit Award
Agency:
Proximity / London + Hope & Glory / London
Client:
IKEA UK
Title:
Soffa Sans
Category:
Craft / Art Direction
Annual ID:
OS_IN20_067M
Award:
2020 Public Relations Merit Award
Agency:
Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client:
CVS Health
Title:
Beauty Mark
Category:
Reputation Management
Annual ID:
OS_PR20_056M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Hong Kong
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Annual ID:
OS_OH20_075M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Georgetown Optician
Title:
Eyes Say More Than Words
Category:
Moving Image / Single
Annual ID:
OS_DE20_183M
Award:
2020 Social Media Merit Award
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_052M
Award:
2020 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
K11 MUSEA
Title:
Inside Muses
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE20_119M
Award:
2020 Social Media Merit Award
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Active Engagement
Annual ID:
OS_SM20_065M
Award:
2020 Branded Entertainment Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Short Form Video / Single
Annual ID:
OS_BE20_039M
Award:
2020 Branded Entertainment Merit Award
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_114M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_115M
Award:
2020 Creative Use of Data Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_018M
Award:
2020 Film Merit Award
Agency:
HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Smell of Spring"
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_078M
Award:
2020 Social Media Merit Award
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_041M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_079M
Award:
2020 Integrated Merit Award
Agency:
HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
"Democratic Art – An Ai Weiwei for everybody."
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_048M
