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Category
Websites / Utility
Annual ID
OS_IN19034M
About the Work
In the US, suicide is a growing crisis. The Crisis Text Line’s ability to help is limited by their number of volunteers. A cancer diagnosis often brings a sense of loss and a dramatic shift in mentality. While facing their mortality, patients seek purpose-driven activities (helping others), but their ability to participate is severely compromised. We created TXT 2 HLP, a mobile platform for NY–Presbyterian and its affiliate oncology hospitals to connect patients whose lives are threatened by cancer, with people who are threatening to end their own life. This unlikely connection provides Crisis Text Line with uniquely qualified volunteers, whose experience renders them highly effective counselors to those in crisis. Patients can volunteer from wherever they are, including an infusion chair.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Area 23, an FCB Health Network Company / New York
FCB Global / New York
Art Director
Kayla Gomez
Chief Creative Officer
Tim Hawkey
Fred Levron
Creative Director
Dave Adler
Sarah Liebowitz
Joy Strazza
Fabio Rodrigues
Creative Technologist
Bill Hanff
Director
Ronnie Caltabiano
Group Creative Director
Jason Graff
Bernardo Romero
Strategist
Ankit Vahia
User Experience Designer
Nigel Gillis
Account Team
Kelly Johnston
Kaitlyn Molino
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