The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Websites / Utility
Annual ID
OS_IN19004B
About the Work
carsales.com.au is Australia’s largest online classifieds for second-hand cars. carsales’ AutoAds ensured anyone trying to sell their second-hand car via carsales received a one-of-a-kind, expensive feeling car ad to help their sale. For free. It is a cloud-based, ad generating platform that uses car listing data to automatically create thousands upon thousands of bespoke commercials. Sellers didn’t have to lift a finger. All they had to do was list their car as they normally would, and the data (the information they’d entered about their beloved second-hand car) was seamlessly used to create a unique TV ad. After listing their car, sellers received an email with five personalised car ads. Each was based on a clichéd car commercial genre. Tough, City, Adventure, Family and Luxury. The AutoAds platform is capable of generating over 1.2 trillion possible combinations ensuring that no two ads will ever be the same.
2019 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
CHE Proximity / Australia
Production Company
Guilty / Melbourne
Art Director
Sam Dickson
Chief Creative Officer
Ant White
Creative Director
Chris Andrews
Garret Fitzgerald
Joe Hill
Creative Technologist
Matthew Rose
Hoang Nguyen
Andy Stewart
Director
Tony Rogers
Editor
Damian Cappicianno
Executive Creative Director
Glen Dickson
Executive Producer
Julie Duff
Music Supervisor
Loner Studio
Sound Designer
Matt Thompson
Strategist
James Needham
Writer
Cameron Bell
Account Team
Andrew Drougas
Jess Hughes
Sarah Newell
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