The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Websites / E-Commerce
Annual ID
OS_IN19039M
About the Work
Movies are always better while eating ice cream. But it's exactly when we want it the most, that there's nothing left in the freezer. Häagen-Dazs created the first ice cream delivery service embedded in a VOD platform. In partnership with MyTF1, the largest VOD platform in France, we created a new viewing option to improve evey movie in the platform's catalogue : The Exträa HD button. In a single click, users can now instantly choose their most beloved Häagen-Dazs flavor to go with their film and have it delivered by Stuart, the fatest delivery service in France. Avalaible from 6pm to 11pm, exactly when VOD viewership and ice cream consumption are at their highest rates, we created the ideal option to buy ice cream in the perfect place and at the perfect time.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Proximity Paris / Boulogne Billancourt
Client / Brand
Häagen-Dazs / Boulogne Billancourt
Production Company
Flare / Boulogne Billancourt
Publisher
My TF1 VOD / Boulogne Billancourt
Chief Creative Officer
Matthieu Elkaim
Chief Marketing Officer
Jérôme Lore
Creative Director
Benjamin Dessagne
Stephane Santana
Director
Valentin Vignet
Product Manager
Manel Belarbi
Nicolas Debin
User Experience Designer
Hugo Vignaux
Creative Team
Bruno Bilcalho Carvalhaes
Antoine Gauquelin
Account Team
Emmanuel Devezeaux
Nicolas Carlotti
Audrey Brahic
Anne Lepez
Elise Bioche
Bérengere Dupui
Lucie Baras-Rivière
Charlotte Amprino
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