The One Show
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Category
Online Video / Online-only Video - Campaign
Annual ID
OS_IN19064M
About the Work
There are thousands of viral bullying videos online. Because people love sharing them on Facebook to create awareness. Yet an increase in awareness hasn’t led to a decrease in bullying cases, proving that the only way to help is to actually help. But since people continued sharing these bullying videos anyway, we saw an opportunity to turn these bullying videos into a medium to host an anti-bullying message. We recreated infamous raw viral bullying videos but except this time, the often-helpless victim taught viewers how to actually help beyond likes and shares.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Leo Burnett Malaysia / Kuala Lumpur
Production Company
Another Planet Films / Kuala Lumpur
Chief Creative Officer
Abraham Varughese
Director
Syed Madnuh
Nadiah Hamzah
Emir Ezwan
Executive Producer
Prinz Jones
Producer
Jennifer Hendroff
Ira Carissa Shah
Writer
Jaz Lee
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