The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID
OS_IN19068M
About the Work
Take technology for a test drive. Tech Drive VR allows users to test drive what they can’t in real life in a 360 experience that puts people into the driver’s seat virtually to test the car’s capabilities. This first-person perspective means that users not only see and hear dangerous close calls, but actually feel them. It’s proof of Nissan innovation—not only in their cars, but also in their marketing.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Critical Mass / Calgary
Production Company
Mill+/The Mill / New York
Facebook Creative Shop / New York
Music / Sound Production Company
Mophonics / New York
Art Director
Javier Olivares
Dac Tran
Jordan Craig
Chief Creative Officer
Conor Brady
Designer
Katrina Regino
Kris Cipriano
Executive Creative Director
Steve Savic
Jordon Mowbray
Producer
Sydney Woodman
Lisa Smith
Strategist
Kerry Janes
Chrissie Graboski
Tony Charron
Creative Team
Peter von Sass
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