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About the Work
For the redesign of the Duroc.ma website, we wanted to stage the brand's products in a pop universe that reflects the dynamism and modernity of the company. Every facet of the brand is illustrated in a mini video where hands interact with tomatoes. The traditional codes of the agri-food producer are modernized thanks to more contemporary graphic choices: acidulous color, light tone and refined decor. The set of videos creates a video clip of presentation of the company which introduces the arrival on the site. The web platform hosts these animated content and offers a fun and immersive experience, punctuated by many animations. To adapt to each typology of visitor, the site proposes a double navigation: classic menu to discover contents rationally or interactive infinite grid to explore pages more freely. The experience is accessible and optimized on all digital media from desktop to mobile to satisfy the greatest number.
2019 Awards
Total Points: 2
Merit
Credits
Design Firm
Paris Se Quema / Paris
Digital Agency
Bonhomme / Paris
Production Company
Made / Brussels
Creative Director
Emmanuel Cruellas
Designer
Anais Harel
Romain Ocante
Director
Matthieu Deloz
Producer
Morgane Urbain
Programmer
Loup-Rodolphe Thibault
User Interface Designer
Romain Passelande
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