The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Branded Entertainment

Handheld Concert

Agency The Nine / Shanghai

Client Rokid Me / The Portable Smart Speaker
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Annual ID

OS_BE19092M

About the Work

Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product. Rokid Me produces beautiful sound quality,and can be controlled from the palm of the hand. Handheld Concert is the first of its kind.We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from girl’s body in the poster forms a large palm-shaped stage.A diverse group of musicians successively step onto the stage,their sounds ranging from deep and soothing cello, to rap full of firepower,to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’