The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Intellectual Property

SHEQUEL

Agency Dieste, Inc. / Dallas + The Wild Detectives / Dallas + 3008 / Dallas

Client The Wild Detectives
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_IP19016M

About the Work

Women in literature have a long history of underrepresentation. The Wild Detectives Bookstore celebrates the Women Galore Festival, which raises awareness for gender equality in literature. To promote the festival, we created Shequel, a gender bender book collection. We rewrote the entirety of the Jules Verne classic Around the World in 80 Days with a new female protagonist: Phoebe Fogg. We designed and edited the book in a traditional way at a local craft press and handed it to libraries and schools. We also shared mini-books across social media linked to an interactive digital Shequel anthology where users could see the gender changes. Shequel version was included in the official reading lists of three Dallas schools. Furthermore, the printed edition of the book was included in the Time Capsule buried at The Helium Time Monument as an example of our determination for gender equality for future generations.