The One Show

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2019 One Show - Intellectual Property

SHEQUEL

Agency Dieste, Inc. / Dallas + The Wild Detectives / Dallas + 3008 / Dallas

Client The Wild Detectives

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Category

Physical Product

Annual ID

OS_IP19016M

About the Work

Women in literature have a long history of underrepresentation. The Wild Detectives Bookstore celebrates the Women Galore Festival, which raises awareness for gender equality in literature. To promote the festival, we created Shequel, a gender bender book collection. We rewrote the entirety of the Jules Verne classic Around the World in 80 Days with a new female protagonist: Phoebe Fogg. We designed and edited the book in a traditional way at a local craft press and handed it to libraries and schools. We also shared mini-books across social media linked to an interactive digital Shequel anthology where users could see the gender changes. Shequel version was included in the official reading lists of three Dallas schools. Furthermore, the printed edition of the book was included in the Time Capsule buried at The Helium Time Monument as an example of our determination for gender equality for future generations.

2019 Awards

Total Points: 2

Merit

Credits

Agency

Dieste, Inc. / Dallas

Client / Brand

The Wild Detectives / Dallas

Post Production Company

3008 / Dallas

Chief Creative Officer

Ciro Sarmiento

Creative Technologist

Rodolfo Ruiz

Digital Artist

Mark Sullivan

Creative Team

Kristin Koch
Chelsea Gyger
Greg Carlson

Account Team

Gayle Vaughan
Andres De la Casa Huertas
Lauren Smart

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