The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Physical Items
Annual ID
OS_DI19048M
About the Work
Japan is one of the world’s most homogenous nations. In schools across the country, small differences in skin-tone are noticed, with kids of mixed-race often bullied. In 2018, Shiseido set out to educate children with a program designed to celebrate differences, with help from an unlikely champion: a crayon. In partnership with schools, art and ethics classes were combined. During these classes, Shiseido scientists scanned each child’s skin to create a color profile. This was matched with a crayon of the identical color. Kids drew themselves, swapped crayons, then drew each other, producing an experience applauded by kids and teachers alike.
2019 Awards
Total Points: 2
Merit
Credits
Agency
R/GA / Tokyo
Design Firm
Toichi Bungu / Tokyo
Client / Brand
Shiseido / Tokyo
Production Company
TOKYO / Taiyo Kikaku Co., Ltd / Tokyo
Music / Sound Production Company
TSP / Tokyo
Audioforce / Tokyo
Post Production Company
Toppan Insatsu / Tokyo
Digital Artist
Nodoka Kagaya
Director
Ryuichi Hasegawa
Director of Photography
Tetsuro Hirano
Tadashi Sato
Editor
Ryuichi Hasegawa
Ben Conkey
Executive Creative Director
Bob Mackintosh
Niklas Lilja
George Sugitomo
Masato Kosukegawa
Lighting Designer
Tomohiro Takahashi
Music Supervisor
Nao Yoshida
Wataru Katsumi
Daniel Muller
Erik Reiff
Writer
Hokuto ishikawa
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