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72POSTERS for school teams participating in the high school sumo tournament
Category
Craft / Art Direction
Annual ID
OS_PO19042G
About the Work
High school sumo is a low-profile sport and less popular. Therefore, the population of players has been decreasing year by year. In order to continue the historic sport tournament, we have to increase the player population. To celebrate the 102nd tournament, Hokkoku Shimbun Inc. produced tournament posters as cheer posters for every 72 participating schools. Based on the thinking that "the main role of the tournament is not itself but the participating schools". The posters were appeared in the morning newspaper on the very day of the tournament and displayed on the tournament venue. After the tournament, the posters were given for each participating school as sumo club member recruiting poster. By using vivid coloring and dynamic design, we revamped muddy and dirty image of sumo club and appealed to the audience with cool and very attractive.
2019 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Client / Brand
THE HOKKOKU SHIMBUN / Ishikawa
Production Company
J.C.SPARK inc. / Tokyo
Amana INC. / Tokyo
acube inc. / Tokyo
UN inc. / Tokyo
Art Director
Kazunori Kawagoshi
Satoshi Kohno
Creative Director
Kazunori Kawagoshi
Digital Artist
Rumi Ando
Photographer
Ryohei Takanashi
Producer
Hayato Satomi
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