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2019 ADC Awards - Brand / Communication Design

72POSTERS for school teams participating in the high school sumo tournament

Agency DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo

Client THE HOKKOKU SHIMBUN
BACK TO RESULTS

Annual ID

ADC_BCD19015S

About the Work

High school sumo is a low-profile sport and less popular. Therefore, the population of players has been decreasing year by year. In order to continue the historic sport tournament, we have to increase the player population. To celebrate the 102nd tournament, Hokkoku Shimbun Inc. produced tournament posters as cheer posters for every 72 participating schools. Based on the thinking that "the main role of the tournament is not itself but the participating schools". The posters were appeared in the morning newspaper on the very day of the tournament and displayed on the tournament venue. After the tournament, the posters were given for each participating school as sumo club member recruiting poster. By using vivid coloring and dynamic design, we revamped muddy and dirty image of sumo club and appealed to the audience with cool and very attractive.