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Category
Broadcast / Campaign
Annual ID
OS_RA19030M
About the Work
As humans we tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it’s too late. In this radio campaign we bring this insight to life through slice of life examples, that when left ignored, could put us in grave danger, such as a loose wheel nut, a crack in the wall, and a foul odor.
2019 Awards
Total Points: 2
Merit
Credits
Agency
DDB Dubai / Dubai
Music / Sound Production Company
Mango Jam / Dubai
Media Distribution Company
OMD / Dubai
Creative Director
Zahir Mirza
Director
Jessica Machaalani
Executive Creative Director
Firas Medrows
Producer
Ashish Varghese
Sound Designer
Joe Najm
Strategist
Hend Raafat
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