The One Show
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Category
Custom Content
Annual ID
OS_RA19008B
About the Work
The Super Bowl: for 50 years it’s been seen as marketing’s biggest stage, where $5 million dollars buys you a TV ad and 100 million eyeballs. But what if there was an even bigger stage? Enter Skittles Commercial: The Broadway Musical. Instead of following years of established Super Bowl wisdom, we skipped the 30 second TV ad and made a full 30-minute Broadway Musical.
2019 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
DDB Chicago / Chicago
The Marketing Arm / New York City
PR / Marketing Agency
ICF Next / Chicago
Client / Brand
Mars Wrigley Confectionery / Hackettstown
Production Company
Smuggler / New York City
Music / Sound Production Company
The Mastering Palace / New York City
Media Distribution Company
Mediacom / Chicago
Chief Creative Officer
Ari Weiss
John Maxham
Creative Director
Nathaniel Lawlor
Executive Creative Director
Colin Selikow
Executive Producer
Diane Jackson
Matt Blitz
Patrick Milling-Smith
Music Supervisor
Drew Gasparini
Madeline Smith
Creative Team
Jason Georgen
Alec Stern
Josh Lenze
Scott Terry
Frank Filipetti
Dave Kutch
Account Team
Erin Vick
Richard Guest
Jane Steinhoff
Brad Sheehan
Paul Williams
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