The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Experiential Radio & Audio
Annual ID
OS_RA19040M
About the Work
In 2017, drunken drivers caused more than 1.300 victims in Colombia and this number has increased despite Nacional Police strict operatives. We went with the pólice to their control operatives near alcohol consumption zones in the main cities. The actual ofender caught driving under alcohol influence, were recorded Reading a message about the consequences that they had to face. We turned these recordings into our radio campaign.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy Colombia / Bogotá
Art Director
Julian Barrera
Camilo Jiménez
Chief Creative Officer
John Raúl Forero
Juan Pablo Alvarez
Creative Director
Kiko Correa
César Castaño
Executive Creative Director
Iván Rivera
Camilo Ruano
Producer
Sebastian Pita
David Studio
Akira Cine
Writer
Jaime Jimenez
Account Team
Mateo Arjona
Related Awards
