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Category
Innovation in Radio & Audio
Annual ID
OS_RA19056M
About the Work
Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Second worse in education, second worse in violence, fourth worse in work and fifth worse in health. Unfortunately, this reality is not known by Peruvians. Inca Kola, the most iconic soft drink in Peru, that for more than 40 years has announce the time with its emblematic radio slot “The Inca Kola Hour”, decided it was for equality. We converted the hours of the day of the most iconic radio slot in Peru into statistics, letting listeners be aware of, on International Women’s Day, the gender inequality that exists in the country, launching our campaign's message that it is time for change.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Wunderman Phantasia / Lima
PR / Marketing Agency
Apoyo Comunicación / Lima
Production Company
Espiritu / Lima
Media Distribution Company
Starcom / Lima
Art Director
Diana Tamayoshi
Chief Creative Officer
José Aburto
Augusto Landauro
Bruno Reggiardo
Creative Director
Romy Domínguez
Creative Technologist
Alonso de la Quintana
Juan Ontaneda
Data Scientist
Belén Gómez
Perla Garay
Designer
Kristhel Ramos
Ricardo Villar
Social Media Manager
Cynthia Maco
Brunella Portilla
Cristian López
Strategist
Elena Fajardo
Creative Team
Pedro Bergelund
Geraldine Marcos
Milagros Contreras
Marcos Capcha
Account Team
Jimena Lau
Enrique Carpio
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