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2019 One Show - Experiential & Immersive

2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion

Agency INNOCEAN / Seoul + Hyundai Motors Company / Seoul

Client Hyundai Motor Company
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Annual ID

OS_EX19045M

About the Work

Hyundai is the world’s first automobile manufacturer to have pioneered Fuel Cell Electric Vehicles. The challenge is how to communicate to the world audience about the technology, conveying something highly technical and scientific to something less unfamiliar and easy to understand. Hyundai Motors determined to support both 2018 Pyeongchang Winter Olympics and Paralympics as a global auto brand. It was a great opportunity to communicate with global audiences, providing a brand pavilion at our own winter Olympics. The brand vision of the future mobility, ‘Equal For Everyone’, was also truly corresponding to the Olympic spirit. Instead of focusing on display of products, Hyundai strongly emphasized the fundamental story of Hydrogen as eco-friendly energy. Such distinguished place received attention from international media and finesse its way onto a multitude of social media feeds. Significantly, the earned media was viewed 493,000,000+ times.