The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Experiential & Immersive

Paint flow

Agency Taproot Dentsu / Mumbai

Client Dulux Paints
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_EX19060M

About the Work

We conducted an activation in art galleries and studios. We brought together every colour from the Dulux catalogue. And poured hundreds of litres of paint inside a 9-foot can, which had a motor running through it. The motor released stream after stream of paint, What was born was nothing short of a masterpieces. Hundreds of textures and patterns, which were being formed and transformed during every second while the paint was being poured. A masterpiece which wasn’t painted by an artist. But by Dulux paint itself. We shot the interesting looking part of the paint flow art, which later got used as communication material at various consumer touch points.