The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Writing
Annual ID
OS_EX19062M
About the Work
When it comes to History, nothing is more powerful than a direct testimony. But since 2012, there is no more witness of WW1. To promote both the Museum of the Great War's permanent collection and the temporary exhibition (Families at war), we took archeologists' and historians' word for it when they claim that artefacts have a lot to say about their time. We turned true vintage objects into the very last witnesses of this terrible time. By giving them a voice. Each one had a touching story to tell. Like the bed of Louise & Auguste, an installation in the Paris East railway station. And the satchel that delivered letters, which told its story in a film. In this integrated campaign simple objects make people of today deeply feel what their own great grandparents endured a century ago, in order to triple the number of visitors to the museum.
2019 Awards
Total Points: 2
Merit
Credits
Agency
DDB Paris / Paris
Production Company
Maul / Paris
Music / Sound Production Company
Studio 5 / Paris
Art Director
Emmanuel Courteau
Composer
Raphaelle Thibaut
Executive Creative Director
Alexander Kalchev
Photographer
Marc Da Cunha Lopes
Producer
Louise Meschini
Fabien Donnay
Writer
Jean-Francois Bouchet
Account Team
Paul Ducré
Alexandra Lair
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