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Nike Just Do It 'Dream Crazy'
Agency Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
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Category
Social Post / Single
Annual ID
OS_SM19006G
About the Work
For the 30th anniversary of “Just do it,” Nike wanted to celebrate the athlete who dreamed crazy, who pushed him- or herself further, much further. Few athletes dreamed crazier than Colin Kaepernick. The controversial NFL quarterback had protested police brutality by always kneeling during the national anthem. Nike’s spokesman was a star athlete no longer playing, so who better to represent the message than someone who risked his dream in sports for an even bigger one. On the eve of the NFL season, we released a single Tweet by Kaepernick. Within a day, it was being talked about at the dinner table in just about every home in the U.S., not to mention by politicians, reporters, athletes, celebrities, and talks shows around the globe.
2019 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
NIKE / Beaverton
Production Company
Park Pictures / Los Angeles
Music / Sound Production Company
Walker Music / Santa Monica
Joint Editorial / Portland
Lime Studios / Santa Monica
Post Production Company
Joint / Portland
A52 / Santa Monica
Company 3 / Santa Monica
Art Director
Sara Phillips
Creative Director
Alberto Ponte
Ryan O'Rourke
Chris Groom
Antony Goldstein
Designer
Joan Comellas
Alicia Kuna
Producer
Krystle Mortimore
Shani Storey
Strategist
Nathan Goldberg
Andy Lindblade
Writer
Alex Romans
Dylan Lee
Account Team
William Frazier
Andre Gustavo
Luiza Prata Carvalho
Mike Waywell
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