The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Social Engagement / Community Building
Annual ID
OS_SM19001G
About the Work
For the 30th anniversary of “Just do it,” Nike wanted to celebrate athletes who dreamed crazy, who pushed themselves further, much further. Few athletes dreamed crazier than Colin Kaepernick. The controversial NFL quarterback had protested police brutality by always kneeling during the national anthem. Nike’s spokesman was a star athlete no longer playing, so who better to represent the message than someone who risked his dream in sports for an even bigger one. On the eve of the NFL season, we released a single Tweet by Kaepernick. Within a day, it was being talked about at the dinner table in just about every home in the U.S., not to mention by politicians, reporters, athletes, celebrities, and talks shows around the globe.
2019 Awards
Total Points: 50
Best of Discipline Pencil
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
NIKE / Beaverton
Art Director
Sara Phillips
Creative Director
Alberto Ponte
Ryan O'Rourke
Chris Groom
Antony Goldstein
Producer
Brian Troyer
Alicia Kuna
Writer
Alex Romans
Dylan Lee
Account Team
Luiza Prata Carvalho
William Frazier
Andre Gustavo
Mike Waywell
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