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Block Wish
Agency HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Category
Innovation in Social Media
Annual ID
OS_SM19082M
About the Work
Increasingly personalized online-shopping is changing the way we are wired. We have come to expect similar personalized experiences in the physical world as well. Even when buying daily groceries. Although Alepa offer most day-to-day grocery products, the stores are unable to stock every imaginable product. The absence of single missing product (i.e. the favoured oat milk brand) can result in losing the customer to other local suppliers. To tackle this issue, we introduced “Alepa Block Wishes” –a hyperlocal digital initiative and a logistics and production-line turnaround. With the help of a chatbot, customers could request their favorite products to be added on the shelves of their local Alepa straight from their mobile phones Messenger-app. Block Wishes transformed the way in which grocery stores determine their supply in Finland. We managed to evolve from prehistoric Alepa store chain into a network of corner stores to hip local shops with unique selections.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Carat Finland / Helsinki
Wörks / Helsinki
TBWA\Helsinki / Helsinki
Internal / In-House Agency
SOK Media / Helsinki
PR / Marketing Agency
Netprofile / Helsinki
Client / Brand
HOK-Elanto / Helsinki
Production Company
Accenture / Helsinki
Boutique / Helsinki
Zeeland / Helsinki
Designer
Teemu Äijälä
Producer
Annikki Rosander
Antti Rantalahti
Strategist
Krista Pihlhjerta
Creative Team
Jaakko Veijola
Minna Kommeri
Paul Nyman
Tuukka Sinisalo
Misha Lagerstedt
Jyrki Poutiainen
Erno Reinikainen
Joni Furstenborg
Tuomas Perälä
Account Team
Jussi Lehtiniemi
Pinja Kuosmanen
Tomas Linberg
Arttu Laaksonen
Juha Halmesvaara
Kaisa Rissanen
Kirsi Riipinen
Sallamaari Muhonen
Juha Frey
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