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Category
Craft - Visual & Audio Craft / Animation
Annual ID
OS_DC19011G
About the Work
“Viva La Vulva” was born to challenge this gap in truthful and positive representations of women’s genitals. A classic lip sync music video with a twist, featuring singing vulvas in every shape size and colour, from oysters to conch shells, puppets, button holes, cupcakes, origami, purses and plenty more. And the women who love them - from young women to new mothers to older post-menopausal women. The film doesn’t just show the beautiful and underrepresented diversity of vulvas, it actively subverts as many harmful myths, stereotypes and taboos as possible: The campaign has been created to foster a more open culture where women can feel proud of what they have, can feel ok about talking about their genitals and can care for it without feeling ashamed.
2019 Awards
Total Points: 25
Gold Pencil
Credits
Agency
AMV BBDO / London
PR / Marketing Agency
Ketchum / London
Production Company
Somesuch & Co / London
Music / Sound Production Company
750mph / London
Soundtree Music / London
Post Production Company
Time Based Arts / London
Trim Editing / London
Art Director
Diego Cardoso De Oliveira
Chief Creative Officer
Paul Brazier
Creative Director
Toby Allen
Jim Hilson
Director
Kim Gehrig
Director of Photography
Deepa Keshvala
Editor
Elise Butt
Executive Creative Director
Alex Grieve
Adrian Rossi
Executive Producer
Seth Wilson
Music Supervisor
Peter Raeburn
Producer
Edwina Dennison
Lee Groombridge
Sound Designer
Sam Ashwell
Writer
Caio Giannella
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