The One Show
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Category
Events & Experiential
Annual ID
OS_PR19050M
About the Work
In 2012 a giant rainbow sculpture appeared in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times until it was removed in 2015, it became a tragic reminder of Poland’s issues - it now ranks as EU’s 2nd most homophobic country. Since the story of the rainbow still evokes strong emotions in Polish society, Ben&Jerry’s and NGO partners decided to reinstall it as a water-light hologram, making it an unbreakable symbol of love.
2019 Awards
Total Points: 2
Merit
Credits
Agency
180heartbeats + JUNG v MATT / Warsaw
Client / Brand
Miłość Nie Wyklucza / Warsaw
Wolontariat Równości / Warsaw
Ben&Jerry's / Warsaw
Art Director
Pablo Dominguez Agregan
Chief Creative Officer
Mikołaj Sadowski
Creative Director
Martin Winther
Designer
Marek Kaleta
Digital Artist
Michał Murawski
Editor
Jan Wachowski
Executive Producer
Łukasz Deoniziak
Product Manager
Martyna Kaczmarek
Social Media Manager
Michał Kaliściak
Strategist
Jacek Karolak
Adam Kręgielewski
Writer
Mateusz Gaca
Account Team
Angelika Puczyńska
Magdalena Kozanowska
Magdalena Łukasiuk
Aleksandra Kobyłecka
Marcin Gaworski
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