The One Show
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Category
Events & Experiential
Annual ID
OS_PR19045M
About the Work
We decided to make some serious noise by building the largest Amazon box ever created and shipping a “65 million year old” dinosaur from Costa Rica to The Grove in Los Angeles. #Amazonfindsaway was a fully integrated stunt that was executed in the weeks leading up to the US premiere of the film and immediately prior to its international release. We worked to incorporate the central theme of the film within the overarching story of the stunt via a teaser video. Drawing from the themes of the film and to build hype for the stunt, we wrote and produced an original teaser, which Amazon and Universal released on their social channels the day prior to the city-wide driving event and featured the tag line, “An Amazon delivery 65 million years in the making, #amazonfindsaway.”
2019 Awards
Total Points: 2
Merit
Credits
Client / Brand
Amazon Advertising / Santa Monica
Universal / Universal City
Production Company
Tool / Santa Monica
Creative Director
Steve Mapp
Executive Creative Director
Taylor Bro
Executive Producer
Dustin Callif
Nancy Hacohen
Adam Baskin
Joshua Greenberg
Producer
Jean Chang
Creative Team
Ryan Hawthorne
Anthony Reeves
Kate Kemp
Cameron Franz
Travis Meidell
Carissa Landis
Tanner Elton
Kristin Bardwil
John Flinn
Clay Anthony
Silvia Gehrer
Molly Fleet
Carrie Schaer
Candice Chen
Alexa Bagnell
Brittney McCrae
Claire-Marie Murphy
Rob Mankin
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