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Category
Events & Experiential
Annual ID
OS_PR19040M
About the Work
Nearly one in four Americans admitted to sharing propaganda on social media, and two-thirds believe that false information compromised the 2016 election. The Columbia Journalism Review wanted to confront people with the lies they’re unknowingly spreading. So we created the Fake Newsstand. We found misleading headlines that had been widely shared online, and we made them tangible for the first time by putting them on the covers of what looked like real publications. Inside, an educational guide prompted people to question what they were reading, offered tips to spotting misinformation and explained the importance of seeking out real news produced by credible journalists — a timely message as the midterm elections of 2018 approached. Then we filled a highly trafficked newsstand in Manhattan with the fake publications and waited for people’s reactions. With zero media dollars spent, the Fake Newsstand generated more than 300 news stories in 103 countries.
2019 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Chiat\Day / New York
Design Firm
Design by Disruption / New York
Client / Brand
Columbia Journalism Review / New York
Production Company
Rebel and Rogue / New York
Art Director
Angelo Maia
Chief Creative Officer
Chris Beresford-Hill
Creative Director
Gustavo Dorietto
Editor
Jon Lynn
Andrew Nethery
Executive Creative Director
Chris Rowson
Illustrator
John Smith
Photographer
Bonnie Wang
Writer
Ricardo Franco
Shannon Murphy
Creative Team
Khaled Alshanti
Account Team
Jeanine Yawn
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