In 2018, we promised to develop a better relationship with our drivers. Meaning we had to get to know them professionally and personally. We traveled the country listening to what thousands of drivers had to say. One thing was unanimous. Uber drivers felt under-appreciated. We also learned that drivers aren’t driving just for money. They’re hoping to give their families a better future. So, we launched Uber Pro. A rewards program that helps drivers achieve their goals whether they’re on or off the road. With 100% enrollment, the Uber Pro launch was a huge success, generating over 420 million impressions. Realizing the biggest reward we could give was an education, we partnered with Arizona State University to offer 100% tuition coverage for drivers or their loved ones. Uber became the first program to create a tuition program that extended to family members and more importantly, our drivers finally felt heard.