The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Public Relations

Hope

Agency Sra Rushmore SA / Madrid + Blur Films / Madrid

Client International Committee of the Red Cross
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_PR19063M

About the Work

This is the story of a father trying to save the life of his daughter, injured in a bombing. He works to keep her calm and awake until they arrive at the hospital. But upon arriving there, he finds that the building has been destroyed by a bombing, and with it, any possibility of saving his daughter. Every day in hundreds of places, many hospitals are attacked, and the victims are not only healthcare personnel, but also entire civilian populations that die, are maimed, or fall fatally ill after being deprived of doctors and hospitals. The International Committee of the Red Cross wants to make this cause more visible. This campaign is aimed at raising awareness and including as many people in the conversation as possible, in order to influence those responsible for actions taking place in wars so that they can adopt measures to avoid these types of attacks.