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2019 One Show - Public Relations

The Flip

Agency We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

Client McDonald's
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Annual ID

OS_PR19080M

About the Work

In the U.S., today, men are 30% more likely to get promoted to managerial positions*. At McDonald’s, however, 60% of U.S. managers are women, and hundreds more are owners/operators. A statistic that speaks volumes about the company’s inclusive POV and progressive actions. Women have always played a fundamental role in McDonald’s history and remain critical to its future. Accordingly, on one day, McDonald’s honored women with a simple, poignant act: transforming the most iconic logo in the world into a beacon for its female workforce. In 100 female-owned restaurants, signage, packaging, crew uniforms, and digital / social communications showcased The Flip to recognize, celebrate, and inspire women everywhere on International Women’s Day. *2017 McKinsey / LeanIn.Org Women on the Workforce study