The One Show
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Category
Innovation in Public Relations
Annual ID
OS_PR19084M
About the Work
The rise of temperature from climate change is imperceptible to the human body. The French Association of Journalists for the Environment wanted to turn this immaterial data into a sensorial experience that could not be denied: So they created a wine from the future made with the weather conditions of 2050 without environmental action. Bordeaux 2050 gives the bitter taste of global warming, making it undeniable. Politicians, scientists, journalists and opinion leaders were gathered for a tasting at the Paris Museum of Wine. Instead of a pleasurable experience, attendants had to taste and acknowledge the reality of climate change. First step was working with climatologists to gather weather data on the next thirty years. Then partnering with oenologists and scientists to determine how that data effects wine from Bordeaux. The third step was creating Bordeaux 2050 using grapes from parts of the world that are already to those extreme conditions.
2019 Awards
Total Points: 2
Merit
Credits
Agency
McCann Paris / Neuilly sur Seine
M' Stories / Neuilly sur Seine
PR / Marketing Agency
Weber Shandwick France / Neuilly sur Seine
Production Company
Les Improductibles / Paris
Creative Director
Sebastien Boutebel
Guy Lewis
Director
Alexandre Tissot
Executive Creative Director
Riccardo Fregoso
Julien Chiapolini
Group Creative Director
Adrian Botan
Photographer
Jefferson Lellouche
Creative Team
Cesar Garcia
Julio Alvarez
Mateo Fernandez
Clara Bazin-Vinson
Adrien Lavayssiere
Claire Pages
Esmee Khoujlani
Valentin Audubon
Account Team
Bruno Tallent
Cedric Vanhoutte
Erik Bertin
Palmyre Betremieux
Arnaud Pochebonne
Eloi Asseline
Emilie Barrail
Cecile Pochard
Gilles Beaujean
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