The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Moving Image Craft

Soldier

Agency BBDO / Toronto

Client Right To Play
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Annual ID

OS_MI19065M

About the Work

We needed to relaunch the charity Right To Play and prove that the work they do is so much more powerful than play alone. We positioned the charity as enabling the first Child Uprising, arming children with poetry to show them rising above the oppression they face. We fuelled the uprising with videos showing individual children poetically rising above circumstances like becoming a child soldier. All proving how the most victimized group on earth is finally demanding an end to their oppression.