The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft - Writing / Single
Annual ID
OS_MI19069M
About the Work
Aviation’s first brand commercial ‘The Process’ had a heavy burden. Create awareness of a relatively unknown craft gin, create the perception that Aviation is the world’s best tasting gin (which, according to Wine Enthusiast, it is), make sure people knew Ryan Reynolds owned the company AND live up to the signature wit, cinematic-level production and marketing acumen associated with Ryan/Deadpool. Over 10 million organic views and over 100+ site coverage later, we seen to dodged the sweet relief of the great expectations bullet.
2019 Awards
Total Points: 2
Merit
Credits
Client / Brand
Aviation Gin / New York
Production Company
Escape Velocity / Los Angeles
Maximum Effort / Los Angeles
Art Director
Kelly Girth
Director
Bryan Rowland
Producer
Alec Ecskander
Writer
George Dewey
Ryan Reynolds
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