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2019 One Show - Moving Image Craft

Start Your Impossible: The Dual Heroes (Campaign)

Agency ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London

Client Toyota Motor Asia Pacific
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OS_MI19082M

About the Work

Toyota's commitment as the principle partner for the Tokyo 2020 Olympic & Paralympic games is to uphold the spirit of the games in the Asian region. Our editing style aim was to deliver the interwoven scenes as one, holistic and unique framework of storytelling. Many countries in Asia suffer from large numbers of infrastructure problems, as well as having many disadvantaged people and communities. The “Dual Heroes” in the film are helping to achieve not just national glory in stadiums, but using their success to drive change in society. From winning a bout, to advocating the voices of the unheard. From setting a world record to promoting safer roads. From outsmarting the competition to making a case for equality and accessibility. From inspiring others to find hope through sport, to bringing real change to the lives of future generations out on the streets.