The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Health, Wellness & Pharma

Bodybuilder

Agency Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Client Ogilvy & Mather Singapore
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Annual ID

OS_HW19048M

About the Work

We see a couple on a date at a restaurant. The guy is talking to the girl, trying to conquer her. The girl looks at him and notices something different in his skin. Suddenly, a bodybuilder comes out of nowhere. He gets oil from the guy’s face, and rubs it to his body. He does it very naturally. The guy and his date feel very awkward with the situation. The bodybuilder gets oil from the guys’ face a few more times, it’s still a very awkward situation. Then we end with our tagline “Don’t let oily skin steal the moment” and cut to product pack shot with its benefit “Long-lasting oil control”.